State Employees Credit Union of New Mexico
Branding | Art Direction | Motion Graphics | Print Design | Digital Design | Photography and Photo Editing
As the sole designer for the marketing department, I oversee brand standards across various media, including ads, collateral, and social media, while developing and documenting processes to streamline operations and improve efficiency.
Cars for Kids 2024
Cars for Kids is State ECU’s signature annual fundraising event. It’s a free family event where we host a classic car show, with games, food, entertainment, and more. All the proceeds raised benefits The Connected Academy, an on-site learning facility at UNM Children’s Hospital which allows for children in the hospital to keep up with their studies and return to their local schools when their health improves.
I gave this campaign a bit of a design refresh, by improving typographic legibility, updated photography, and applied new design systems / rules to optimize the creation of print and digital assets.
I also acquired the Adobe After Effects skills to create a 30s commercial to promote our event through Xfinity. And I also learned to fly a drone and filmed drone footage of the event for future use.
Our event raised $100,000, and I was honored to have worked on as meaningful an event as this.
Motion Graphics
Original brand animation had old brand colors no longer in use, and we no longer had the working files for the video. I decided to re-create the brand animation for video and social media content, in 1920x1080 for TVs and desktops, and vertical formats for mobile. This ensured the animation was in the proper resolution for modern day televisions for inside of the branches, and so we could now have a working file for future use.
Driven By Adventure in-branch animation reel for auto loan promotion. To be played on a loop inside the branches. I also animated another reel for our Home and Equity Line Of Credit (HELOC) campaign.
Driven By Adventure
Auto Loan Campaign