State Employees Credit Union of New Mexico
Branding | Art Direction | Motion Graphics | Print Design | Digital Design | Photography and Photo Editing
As the sole designer for the marketing department, I oversee brand standards across various media, including ads, collateral, and social media, while developing and documenting processes to streamline operations and improve efficiency.
Motion Graphics
Original brand animation had old brand colors no longer in use, and we no longer had the working files for the video. I decided to re-create the brand animation for video and social media content, in 1920x1080 for TVs and desktops, and vertical formats for mobile. This ensured the animation was in the proper resolution for modern day televisions for inside of the branches, and so we could now have a working file for future use.
Driven By Adventure in-branch animation reel for auto loan promotion. To be played on a loop inside the branches.