2021 Summer Campaign
Concept development | Art Direction | Illustration | Branding | Photo editing
For this campaign, I conceptualized and executed the visual direction. I created hand-drawn illustration library that was used throughout static and video assets, as well as the logo lock-up and color palettes for the campaign. I also did some photo-editing and the silhouette isolation of the campaign photography.
This campaign was aimed to show how Osmo could still be valuable during the out-of-school season. The illustrations help visualize how the Osmo products keep kids educated while enjoying their summer.
The illustrations are a mix of Osmo game pieces and characters, generic summer-themed icons. We also used this illustration style to add a level of playfulness and fun to not only the static ads, but on video as well. Our photo/video lead, Junan Wang, did an incredible job bringing the illustrations to life by overlaying the illustrations and animating them in the campaign videos.
Logo
French
German
